When I first started dreaming of this brand, I spent my Sundays at coffee shops brainstorming and doodling. I would look at the store hours sign and think how even if not everyone is religious and even if not everyone has a traditional work week, there is something about Sunday that says “take it easy today.” It is a time to set the tone for the week, whether to plan, journal, do your self-care routine, or just do nothing... we hope some of these products help make your Sunday less scary.